Online retailer Jumia, a would-be African Amazon set up by German venture capital firm Rocket Internet, is expanding into three new markets: Uganda, Ghana and Cameroon, the company said on Monday.
Jumia, which launched in 2012, already operates in Nigeria, Morocco, Ivory Coast, Egypt and Kenya, offering up to 100,000 different items for sale from its local warehouses.
The company has recently set up local offices in Uganda after initially launching a service there in February that relied on deliveries from Kenya. The Ghana and Cameroon sites are set to open within the coming weeks, a spokesman said.
“We know we are early. We are coming to markets which are not as mature in terms of Internet penetration and Internet savviness but still there is a big appetite for this service,” Jumia co-founder Sacha Poignonnec told Reuters.
Authors writing traditional novels have always had to work hard to attract readers, but the job is made even more difficult in the age of the internet attention span. Smartphones and the web serve as a perennial distraction from reading, contributing to entire shelves of books left abandoned at chapter 3. Argentina-based publisher Eterna Cadencia has in the past printed books with vanishing ink to add a sense of urgency to completing them, and now the Tweet For a Read campaign is using a bookmark that can detect if readers haven’t opened their novel recently and tweets a reminder to pick it back up. READ MORE…